SMCS / Posters
June 2004

Outdoor posters
Stedelijk Museum CS

Note: this entry is part of a larger group of texts about the SMCS assignment. To read the full story about this project, start at SMCS / Introduction, and click through all the successive pages from there.
On another note – we wrote the texts below quite a while ago. We just reread them, and noticed some of them seem a bit outdated, and might need to be rewritten. Some of the used images need some reworking as well. We'll do this in the near future.

Shown below a poster we designed (size 116 x 171 cm), announcing the grand opening of the Stedelijk Museum CS, framed in a typical Decaux showcase (the technical name for these showcases is actually MUPI, which stands for Mobilier Urbain pour Plans et Information).
The design of this particular poster refers to a page torn out of a block-calender (or 'tear-off calendar'): just the date, as big as possible, as a reminder of the upcoming event. Obviously, the blue/red diagonal stripes in the numeral refer to the SMCS logo (see SMCS / Logotype). In the left bottom corner of the poster there is also a small 'ladder', a listing of all upcoming exhibitions. The photograph is a little flashed-out, so it might not be that visible.
experimental_jetset_smcs_poster1
Photographed below the second poster we designed in this particular format (116 x 171 cm), a simple program poster. On the left there's the logotype, on the right a listing ('ladder') of upcoming exhibitions. It's an improved, more balanced version of the A2 poster we designed a few weeks earlier (see SMCS / Printed matter).
In a way, the design is quite similar to the banners hanging outside of the SMCS building (see SMCS / Banners). But whereas the banner shows the logotype on top of the listing, the poster shows the logotype next to the listing.
experimental_jetset_smcs_poster2
The poster displayed below is actually one of our favourites. It's the 'Open daily' advertisement (which we used before as back cover for issue 2/3 of the Bulletin, and as center spread for the first SMCS brochure), but now transformed into a poster. What we like about the poster is the way the tilted design is leaning lazily against the frame of the showcase.
experimental_jetset_smcs_poster3
Shown below the last SMCS poster we designed in this format, a poster for the exhibition 'Sandberg Now', a homage to the legendary modernist museum director (and graphic designer) Willem Sandberg.
Thinking about the idea of 'now', we wanted to make a poster that would refer to the concept of time. So we decided to let the letters of the name SANDBERG slip away, like sand in an hourglass:

SANDBERG
ANDBERG
NDBERG
DBERG
BERG
ERG
RG
G


In that sense, it's quite a melancholic design.
experimental_jetset_smcs_poster4
Outdoor posters screenprinted by Imaba, Zoetermeer.

( c ) 1997 – 2017