WATW / Rotterdam
March 2004

We Are The World
Rotterdam Edition

We Are The World was a group exhibition that took place in 2003, at the Dutch Pavilion, during the Biennale di Venezia. A year later, the same exhibition was repeated at Museum Boijmans van Beuningen, under the name 'We Are The World – Rotterdam Edition' (March 20 - May 23, 2004).
Since we were responsible for all the graphic design in the first exhibition (see WATW / Catalog and WATW / Other printed matter), we were also asked to design some small items for the second version.

Shown below is the invitation (front and back) that we designed for the Rotterdam Edition. Basically a spin-off of the items we designed a year earlier, the invitation features the same black inkblot as we used before as cover for the catalog we designed for the Venice edition. The invitation is basically a A4-sized cardboard sheet, printed on both sides, glossy on one side, matte on the other:
experimental_jetset_watw2_frontexperimental_jetset_watw2_back
We also designed a small A5 information booklet, which was basically a double-sided A4 sheet, folded in two. We couldn't find this booklet in our archive, but we'll post a picture of it as soon as we can.

By the way, the cover of the original catalogue (see WATW / Catalog) features an inkblot that is the same size as a 12" record. To continue this subliminal pop theme, we made the inkblot on the A4 invitation the same size as a 7" record, while we made the inkblot on the A5 booklet the same size as a compact disc (CD).

An important part of the WATW graphic identity were the Rorschach inkblots, stains resembling the countries of the participating artists: Mexico, Spain, Benin, The Netherlands (see WATW / Catalog).
For the Rotterdam Edition of WATW, we turned these Rorschach blots into posters, functioning as signage in the exhibition. Shown below one of these posters:
experimental_jetset_watw2
Signage posters printed by Rijnja, Amsterdam.

( c ) 1997 – 2017